Which influencers are best for clean candy brands like SmartSweets and YumEarth?

The report is useful for finding creators who can make clean candy feel like a social treat, not a nutrition lecture. The strongest fit sits with challenge creators like Ryan Trahan, sports and gaming voices like Jesser and Lacy, teen lifestyle figures like Stable Ronaldo, and snack discovery creators like Nolan Hansen.

What customer profile do BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth share?

BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth share a soft-mainstream audience profile. The overlap points to nostalgia, school-day sharing, creator challenges, snack rankings, gaming rooms, sports loyalty and family-safe optimism rather than clinical wellness authority.

Can I use this for BEHAVE Candy vs SmartSweets or YumEarth audience overlap?

Yes. The report is built for audience overlap work across the seed brands. It shows where BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth converge around cleaner candy permission, and where different creator categories can support launches, retail moments, social content and paid partnerships.

Is this based on follower data or a survey panel?

No. The figures are estimates from entity-to-entity co-occurrence sources, not a survey panel, follower count or representative audience measurement. They are directional signals for cultural proximity: who appears near these brands often enough to matter for influencer discovery and customer profile work.

Category Map · BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets, YumEarth

Clean Candy Mainstage

Creator spectacle, sports loyalty, gaming rooms, cleaner snack discovery

This audience report maps the influencers, creators and cultural clusters around BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth. The category is Clean Candy Mainstage: cleaner candy that still wants to live inside youth internet, snack rituals, sports loyalty, gaming rooms and family-safe creator spectacle. The question is not whether the audience likes wellness. It is where cleaner ingredients become socially easy enough to bring into the room.

The seed set produced 250 Influists from 619 co-occurrence sources. Estimated affinity and estimated reach are derived from entity-to-entity co-occurrence patterns, not a panel, survey, follower count or representative audience measurement. Read the numbers as directional signal: who sits closest to the brand audience, which creator categories carry the most cultural proximity, and where partnership white space is most likely to open.

The pattern is clear. BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth share an audience that treats clean candy as permission, not discipline. They want nostalgia with less baggage, candy that can be taste-tested, ranked, stashed in a desk drawer, passed around during a stream or brought to movie night without explanation. The $95 report keeps the full 250-person list gated, while this page previews the strategic story.

Generated by The Influist from anonymized audience co-occurrence data. See our methodology.

250

Influists ranked

Tastemaker clusters

619

Co-occurrence sources

3,040

Avg est. affinity

Affinity, reach, rank and cluster outputs are estimates derived from entity-to-entity co-occurrence data, not a survey panel or audience measurement. Read them as directional cultural-intelligence signal. Inclusion of any person, creator, brand or entity is not an endorsement, affiliation, contact-list entry or suitability guarantee. See our Disclaimer.

Influencers for BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth audiences

Creator Quest Mainstage is the clearest category engine, with Ryan Trahan pointing to clean candy as optimistic spectacle, challenges and low-stakes public fun.
Teen Lifestyle Soft Fame, led by Stable Ronaldo, makes BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth feel close to school life, retail finds and approachable status.
Sports Social Locker Room and Gaming Stream House turn candy into a shared object for banter, desk snacking, rankings and reaction formats around Jesser and Lacy.
Meme Comedy Circuit, with BobbyRizz as example, gives clean candy a fast translation layer: bits, taste tests, public jokes and repeatable formats.
Clean Snack Scouts and Explainer Tech Utility, represented by Nolan Hansen and sambucha, make ingredient swaps and cleaner snack discovery legible without making wellness the headline.

Audience overlap: BEHAVE Candy vs Candy Kittens vs JOYRIDE vs SmartSweets vs YumEarth

BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth overlap around the same emotional job: making candy feel allowed again. The shared brand audience is not trying to exit mainstream snack culture. It wants bright formats, nostalgic cues, cleaner ingredient stories and creators who make ordinary life feel lighter, communal and camera-ready.

The divergence is mostly about use case and tone. BEHAVE Candy and SmartSweets sit closest to the better-for-you permission story. YumEarth adds family and restriction-aware credibility. Candy Kittens brings a playful lifestyle and gifting register. JOYRIDE feels especially native to youth internet taste tests, creator quests and shareable candy formats. Together, they point to a clean candy customer profile built on fun first, explanation second.

Best influencer categories for Clean Candy Mainstage

The best influencer categories for BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth are not austere wellness lanes. They are creator spectacle, teen lifestyle, sports banter, gaming hangouts, meme comedy and clean snack discovery, the places where candy can feel nostalgic, permissible and socially native.

Teen Lifestyle Soft Fame

63 influencers · led by Stable Ronaldo

School-life vloggers, couples, family accounts, pregnancy diaries, beauty and fashion creators, pet personalities, retail-finds accounts, and soft entrepreneurial lifestyle figures. It reveals a taste for approachable status: wholesome, aspirational, brand-safe, and close to the rhythms of teen and young adult life.
Sports Social Locker Room

46 influencers · led by Jesser

Athletes, sports media voices, trick-shot crews, trainers, fan accounts, and football, basketball, baseball, golf, hockey, soccer, and snowboarding creators. The cluster shows how performance and fandom become everyday social currency, with the locker room turned into short-form entertainment.
Meme Comedy Circuit

33 influencers · led by BobbyRizz

Sketch creators, reaction accounts, parody voices, magicians, public-bit performers, animators, prank channels, and family-comedy formats. The audience’s humor skews fast, repeatable, and highly legible, built for clips that can travel without much context.
Screen Pop Soundtrack

30 influencers · led by Haley Pham

Actors, musicians, authors, stand-up comedians, YA franchise figures, nostalgia celebrities, and creator-to-entertainment crossover names. These figures supply the broader pop backdrop, where internet attention meets screen roles, songs, books, and legacy fame.
Faith Fitness & Resolve

20 influencers · led by FGTeeV

Christian and Islamic educators, faith musicians, ministry voices, personal fitness figures, bodybuilders, runners, sobriety advocates, illness fundraisers, and transformation stories. Health here is framed less as optimization and more as discipline, testimony, and moral progress.
Gaming Stream House

18 influencers · led by Lacy

Fortnite, Minecraft, Rocket League, Madden, Twitch, esports personalities, gaming news, and stream-native crossover figures. This is companion fandom: always-on creators who make entertainment feel live, communal, and low-friction.
Explainer Tech Utility

16 influencers · led by sambucha

Science explainers, legal educators, news roundups, career advisors, teachers, gadget testers, product reviewers, video-editing instructors, growth strategists, and practical makers. The cluster gives the audience an authority system that is useful, concise, and built for self-directed learning.
Clean Snack Scouts

14 influencers · led by Nolan Hansen

Food creators, candy and snack reviewers, ASMR tasters, gluten-free and celiac specialists, Whole Foods discoverers, recipe makers, drink mixers, and food-business figures. This is the palate layer: novelty drops, cleaner swaps, supermarket intelligence, and restriction-aware indulgence.
Creator Quest Mainstage

10 influencers · led by Ryan Trahan

The stunt-first creator ecosystem: dares, philanthropy formats, serialized goals, creator-founder brands, and improbable public quests. This is the audience’s biggest cultural engine, where candy feels like a prop for optimism, participation, and harmless spectacle.

Example Influists in this audience

Influist	Why they matter	Est. affinity	Est. reach
Ryan Trahan	YouTuber known for endurance challenges, travel vlogs, and creator of candy brand JOYRIDE.	6,612	28.1%
Haley Pham	Author of the New York Times best-selling novel 'Just Friends' who also creates lifestyle content online.	5,974	8.9%
Jesser	Sports content creator known for basketball, soccer, and football challenges and comedic skits.	4,472	7.6%
Airrack	YouTube creator known for large-scale pranks, stunts, and challenge videos with millions of subscribers.	5,415	4.5%
Stable Ronaldo	Influencer known for documenting a luxury lifestyle of supercars and wealth.	4,115	5.2%
Tyler Vitelli	Content creator known for relatable storytelling videos on social media.	7,599	3.7%
Nolan Hansen	Content creator known for appearing in MrBeast videos and making food-related content.	5,263	4.0%
BobbyRizz	Digital creator known for viral content focused on dating and charisma.	4,686	4.2%
Lacy	23-year-old influencer and entrepreneur who owns a hat brand and streams on Twitch.	3,743	5.0%
Nick Wilkins	Comedic content creator known for humorous takes on everyday life and interactions.	3,474	5.3%

+ 240 more ranked influencers, with estimated affinity and reach, in the full report.

How to read this report

Estimated affinity indexes how much more strongly an entity co-occurs with BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets, YumEarth's audience than a baseline entity in the dataset, where 100 represents baseline concentration.

100 = baseline · 1,000 ≈ 10× more concentrated · 4,000 ≈ 40× more concentrated

Estimated reach is the share of co-occurrence within mentions of the seed set - how broadly an entity appears across the audience rather than how concentrated it is. Rankings blend affinity and reach to balance differentiated taste with audience breadth.

Figures are built from entity-to-entity co-occurrence patterns, not surveys, panels, or follower counts - read them as directional signal. See the full methodology.

Full report

Unlock all 250 Influists

The complete Clean Candy Mainstage audience report includes every ranked influencer with estimated affinity and reach, the full write-up for each of the 9 clusters, cross-cluster interpretation, the outreach shortlist, and a watermarked PDF.

What's inside

Category Definition
Executive Summary
Cluster Landscape strategic map
Deep dive: Teen Lifestyle Soft Fame
Deep dive: Sports Social Locker Room
Deep dive: Meme Comedy Circuit
Deep dive: Screen Pop Soundtrack
Deep dive: Faith Fitness & Resolve
Deep dive: Gaming Stream House
Deep dive: Explainer Tech Utility
Deep dive: Clean Snack Scouts
Deep dive: Creator Quest Mainstage
Recommendations & Takeaways
Appendix: all 250 ranked Influists
Watermarked PDF

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By getting the report you agree to our Terms and Privacy Policy. Figures are estimates; analysis is automated. Licensed for internal business use only.

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Who uses this

How brands use this report

Founder

Identify the creator categories most likely to make a clean candy launch feel mainstream, social and snackable.

Head of growth

Compare BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth audience overlap before paid creator tests.

Agency strategist

Build influencer shortlists around teen lifestyle, sports social, gaming, meme comedy and snack discovery.

Fractional CMO

Sharpen positioning from wellness substitute to permissible treat for road trips, movie nights, school-day sharing and desk drawers.

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Frequently asked

What is in the BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth audience report?: It maps the influencers and creators with the strongest cultural overlap around BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth. The public page previews the clusters. The paid report includes the full 250 Influist list, organized by tastemaker cluster, with estimated affinity and estimated reach read directionally from co-occurrence patterns.
Which influencers are best for clean candy brands like SmartSweets and YumEarth?: The report is useful for finding creators who can make clean candy feel like a social treat, not a nutrition lecture. The strongest fit sits with challenge creators like Ryan Trahan, sports and gaming voices like Jesser and Lacy, teen lifestyle figures like Stable Ronaldo, and snack discovery creators like Nolan Hansen.
What customer profile do BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth share?: BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth share a soft-mainstream audience profile. The overlap points to nostalgia, school-day sharing, creator challenges, snack rankings, gaming rooms, sports loyalty and family-safe optimism rather than clinical wellness authority.
Can I use this for BEHAVE Candy vs SmartSweets or YumEarth audience overlap?: Yes. The report is built for audience overlap work across the seed brands. It shows where BEHAVE Candy, Candy Kittens, JOYRIDE, SmartSweets and YumEarth converge around cleaner candy permission, and where different creator categories can support launches, retail moments, social content and paid partnerships.
Is this based on follower data or a survey panel?: No. The figures are estimates from entity-to-entity co-occurrence sources, not a survey panel, follower count or representative audience measurement. They are directional signals for cultural proximity: who appears near these brands often enough to matter for influencer discovery and customer profile work.