How are the influencer affinity and reach numbers calculated?

Estimated affinity and estimated reach are derived from entity-to-entity co-occurrence sources, not from a survey panel, follower count, or representative audience measurement. Treat them as directional signals of cultural proximity, useful for planning partnerships and understanding audience overlap.

Who influences fans of Claire Saffitz, Molly Baz, Sohla El-Waylly, Joshua Weissman and Binging With Babish?

This audience is trained by the post-magazine food internet. It pays attention to recipe developers with bylines, chefs with cameras, cookbook authors with newsletters, restaurant people, pastry specialists, critics, and food-media hosts who turn judgment into usable home cooking.

Can this report compare Binging With Babish vs Claire Saffitz vs Joshua Weissman audiences?

Yes. The report is built to show audience overlap across Binging With Babish, Claire Saffitz, Joshua Weissman, Molly Baz, and Sohla El-Waylly. The shared audience values technique, testing, personality, and taste authority, while each seed pulls toward a slightly different expression of home-cooking credibility.

What do I get in the full $95 audience report?

The public page summarizes the audience profile and the main cultural clusters. The paid report gates the full 250-person Influist list, cluster structure, and directional estimated affinity and estimated reach signals for identifying white-space creators and partnership targets.

Category Map · Binging With Babish, Claire Saffitz, Joshua Weissman, Molly Baz, Sohla El-Waylly

Editorial Home Cooking

Test kitchens, Substacks, chef YouTube, restaurant literacy

This audience report maps the influencers and creators with the strongest cultural proximity to Binging With Babish, Claire Saffitz, Joshua Weissman, Molly Baz, and Sohla El-Waylly. The audience is not simply looking for recipes. It is looking for editorial judgment made usable at home: what is worth cooking, where technique matters, when to simplify, and when to let a dish stay plain.

The category is Editorial Home Cooking: test kitchens, Substacks, chef YouTube, restaurant literacy, cookbook authority, pastry discipline, and food-media fluency. Binging With Babish brings cinematic internet technique. Claire Saffitz brings testing and pastry trust. Joshua Weissman brings show-your-work competence. Molly Baz brings voice, domestic style, and repeatable dinner logic. Sohla El-Waylly brings rigor, range, and cultural intelligence.

The full report surfaces 250 Influists from 1582 seed-associated co-occurrence sources, grouped into 9 tastemaker clusters. Estimated affinity and estimated reach are based on entity-to-entity co-occurrence patterns, not a panel, follower count, survey, or representative audience measurement. Use it as a directional customer profile for brand audience planning, creator partnerships, and audience overlap strategy.

Generated by The Influist from anonymized audience co-occurrence data. See our methodology.

250

Influists ranked

Tastemaker clusters

1,582

Co-occurrence sources

1,999

Avg est. affinity

Affinity, reach, rank and cluster outputs are estimates derived from entity-to-entity co-occurrence data, not a survey panel or audience measurement. Read them as directional cultural-intelligence signal. Inclusion of any person, creator, brand or entity is not an endorsement, affiliation, contact-list entry or suitability guarantee. See our Disclaimer.

Influencers for Binging With Babish, Claire Saffitz, Joshua Weissman, Molly Baz and Sohla El-Waylly audiences

Editorial trust is the center of gravity: this audience rewards cooks who can decide what is worth making, not just perform food content.
Newsletter Cooks & Cookbook Domesticity is the broadest practical lane, with Carla Lalli signaling authored dinner, better shopping, and inbox-native authority.
Technique YouTube & Social Chefs explains why Binging With Babish and Joshua Weissman sit close to the audience: competence has to be visible.
Baking Labs & Pastry Authority, led by figures like Erin Jeanne McDowell and Claire Saffitz, is the precision wing of the map.
Diasporic Kitchens & Third-Culture Cooking, including Rick Martínez, shows that cultural specificity functions as expertise, not garnish.

Audience overlap: Binging With Babish vs Claire Saffitz vs Joshua Weissman vs Molly Baz vs Sohla El-Waylly

Binging With Babish, Claire Saffitz, Joshua Weissman, Molly Baz, and Sohla El-Waylly share an audience that treats cooking as edited decision-making. The common thread is trust: a host or recipe developer who can explain the move, remove the excess, and make culinary confidence feel earned rather than performed.

They diverge by authority style. Binging With Babish and Joshua Weissman pull toward visible technique, recreations, and social-video competence. Claire Saffitz anchors testing, pastry, and procedural calm. Molly Baz carries newsletter domesticity, voice, and weeknight taste. Sohla El-Waylly bridges deep technique, food history, cultural specificity, and editorial range.

Best influencer categories for Editorial Home Cooking

The best influencer categories for this brand audience are not generic food creators. They are editorial home-cooking clusters: newsletter cooks, technique YouTube chefs, restaurant-literate chefs, pastry authorities, diasporic recipe voices, critics, TV food personalities, and test-kitchen alumni.

Newsletter Cooks & Cookbook Domesticity

50 influencers · led by Carla Lalli

This cluster is the independent home-cooking class: cookbook authors, newsletter writers, bloggers, and recipe developers who turn dinner into a repeatable point of view. The appeal is not restaurant fantasy, but an edited domestic life with better taste, better shopping, and a voice you want in your inbox.
Technique YouTube & Social Chefs

43 influencers · led by Brad Leone

These are the social-first cooks whose authority comes from showing the work: knife skills, food science, recreations, meat, sandwiches, dinner-party builds, and weeknight technique at camera speed. They make culinary competence feel learnable, not inherited.
Restaurant Canon & Chef-Owner Prestige

36 influencers · led by Andy Baraghani

This cluster gathers the chefs, restaurateurs, and fine-dining names that give the audience its restaurant literacy. They are not just places to book, they are reference points for taste, ambition, ingredients, labor, and the mythology of professional kitchens.
Baking Labs & Pastry Authority

34 influencers · led by Erin Jeanne McDowell

Bakers and pastry specialists form their own high-signal lane because precision is part of the pleasure. This cluster captures the audience's appetite for dough technique, dessert craft, testing discipline, and the visual satisfaction of a recipe that behaves exactly as promised.
Culinary Humor & Adjacent Taste

27 influencers · led by Alex Delany

This is the adjacency cluster: food memes, comedy, actors from food-coded shows, New York documentarians, design-led culinary artists, lifestyle operators, and internet personalities whose proximity is tonal rather than instructional. It reveals that the audience does not only cook, it recognizes food as a social language.
Diasporic Kitchens & Third-Culture Cooking

21 influencers · led by Rick Martínez

Here the draw is cultural specificity: Korean home cooking, Mexican borderlands cuisine, West African recipes, Jewish baking, Filipino kitchens, Japanese comfort food, Mediterranean tables, and third-culture technique. This cluster shows an audience that treats culinary identity as expertise, not garnish.
Critics, Editors & Food Media Power

17 influencers · led by Priya Krishna

Critics, editors, newsletter operators, and food-media founders provide the framing layer. They tell the audience what matters, which restaurants are worth decoding, which chefs are ascending, and how food becomes part of the larger cultural conversation.
Top Chef Television & Food Network Faces

16 influencers · led by Melissa King

Television food figures sit apart because their cultural role is broader than recipe authority. Competition judges, celebrity hosts, and streaming personalities translate chef credibility into mass recognition, giving the audience a shared entertainment layer without fully leaving food expertise behind.
Test Kitchen Alumni & Foodroom Voices

6 influencers · led by Chris Morocco

The core authority system is the digital foodroom: magazine test kitchens, editorial video desks, and recipe studios where chefs became characters without losing technical credibility. This cluster explains why the audience responds to a specific blend of rigor, warmth, and inside-baseball food media fluency.

Example Influists in this audience

Influist	Why they matter	Est. affinity	Est. reach
Carla Lalli	Chef, cookbook author, and Substack newsletter writer known for accessible recipes and food storytelling.	5,693	8.7%
Brad Leone	Chef, cookbook author, and former Bon Appétit video host known for culinary adventures and a podcast.	4,737	9.0%
Priya Krishna	Food reporter for The New York Times and bestselling cookbook author known for Indian-ish and On the Job series.	4,312	9.2%
Chris Morocco	Food director at Bon Appétit and Epicurious known for recipe development and video series.	5,206	6.3%
Rick Martínez	James Beard Award-winning chef and cookbook author known for Mexican cuisine and online cooking classes.	4,902	5.6%
Samin Nosrat	Chef, author, and podcast host known for the cookbook 'Salt, Fat, Acid, Heat' and its Netflix adaptation.	2,800	9.2%
Andy Baraghani	Celebrated chef and bestselling cookbook author known for Persian-inspired cuisine and vibrant cooking style.	4,991	4.7%
Alex Delany	Writer, consultant, and DJ focused on food, beverage, and cultural curation in New York City.	4,593	4.7%
Alison Roman	Cookbook author and writer known for minimalist recipes and a popular newsletter and grocery store.	2,733	9.4%
Hailee Catalano	Author of a New York Times best-selling cookbook and food content creator sharing recipe videos and cooking inspiration.	2,928	5.3%

+ 240 more ranked influencers, with estimated affinity and reach, in the full report.

How to read this report

Estimated affinity indexes how much more strongly an entity co-occurs with Binging With Babish, Claire Saffitz, Joshua Weissman, Molly Baz, Sohla El-Waylly's audience than a baseline entity in the dataset, where 100 represents baseline concentration.

100 = baseline · 1,000 ≈ 10× more concentrated · 4,000 ≈ 40× more concentrated

Estimated reach is the share of co-occurrence within mentions of the seed set - how broadly an entity appears across the audience rather than how concentrated it is. Rankings blend affinity and reach to balance differentiated taste with audience breadth.

Figures are built from entity-to-entity co-occurrence patterns, not surveys, panels, or follower counts - read them as directional signal. See the full methodology.

Full report

Unlock all 250 Influists

The complete Editorial Home Cooking audience report includes every ranked influencer with estimated affinity and reach, the full write-up for each of the 9 clusters, cross-cluster interpretation, the outreach shortlist, and a watermarked PDF.

What's inside

Category Definition
Executive Summary
Cluster Landscape strategic map
Deep dive: Newsletter Cooks & Cookbook Domesticity
Deep dive: Technique YouTube & Social Chefs
Deep dive: Restaurant Canon & Chef-Owner Prestige
Deep dive: Baking Labs & Pastry Authority
Deep dive: Culinary Humor & Adjacent Taste
Deep dive: Diasporic Kitchens & Third-Culture Cooking
Deep dive: Critics, Editors & Food Media Power
Deep dive: Top Chef Television & Food Network Faces
Deep dive: Test Kitchen Alumni & Foodroom Voices
Recommendations & Takeaways
Appendix: all 250 ranked Influists
Watermarked PDF

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By getting the report you agree to our Terms and Privacy Policy. Figures are estimates; analysis is automated. Licensed for internal business use only.

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Who uses this

How brands use this report

Founder

Find the food influencers and creators whose taste authority already sits close to your brand audience.

Head of growth

Compare audience overlap before spending on partnerships, paid creator tests, or newsletter placements.

Agency strategist

Build a sharper customer profile around test kitchens, chef YouTube, Substacks, restaurants, and cookbook culture.

Fractional CMO

Identify white-space creators beyond the obvious food celebrities and follower-count lists.

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Frequently asked

What is the Binging With Babish, Claire Saffitz, Joshua Weissman, Molly Baz and Sohla El-Waylly audience report?: It maps 250 Influists, meaning influencers and creators surfaced from co-occurrence patterns around Binging With Babish, Claire Saffitz, Joshua Weissman, Molly Baz, and Sohla El-Waylly. The full report organizes them into 9 cultural clusters so a brand can see which tastemakers sit closest to this audience.
How are the influencer affinity and reach numbers calculated?: Estimated affinity and estimated reach are derived from entity-to-entity co-occurrence sources, not from a survey panel, follower count, or representative audience measurement. Treat them as directional signals of cultural proximity, useful for planning partnerships and understanding audience overlap.
Who influences fans of Claire Saffitz, Molly Baz, Sohla El-Waylly, Joshua Weissman and Binging With Babish?: This audience is trained by the post-magazine food internet. It pays attention to recipe developers with bylines, chefs with cameras, cookbook authors with newsletters, restaurant people, pastry specialists, critics, and food-media hosts who turn judgment into usable home cooking.
Can this report compare Binging With Babish vs Claire Saffitz vs Joshua Weissman audiences?: Yes. The report is built to show audience overlap across Binging With Babish, Claire Saffitz, Joshua Weissman, Molly Baz, and Sohla El-Waylly. The shared audience values technique, testing, personality, and taste authority, while each seed pulls toward a slightly different expression of home-cooking credibility.
What do I get in the full $95 audience report?: The public page summarizes the audience profile and the main cultural clusters. The paid report gates the full 250-person Influist list, cluster structure, and directional estimated affinity and estimated reach signals for identifying white-space creators and partnership targets.