What is the audience for COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation?

The shared audience treats SPF as a daily status product, not a beach utility. COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation all sit inside a world of dermatology, beauty maintenance, polished errands, clean recipes, family routines, and camera-ready leisure.

Which influencers and creators overlap with these sunscreen brands?

The report surfaces 250 Influists, meaning influencers, creators, experts, founders, editors, and public figures with estimated cultural proximity to the seed brands. The public page names selected examples, including Savanna Boda, Bridget Bahl, Chrishell Stause, Gracie Norton, Charlotte Tilbury, Target Is Everything, Tori Gerbig, and Maureen Kelly. The full ranked list is gated.

How is this audience overlap calculated?

The report is built from estimated affinity and estimated reach derived from entity-to-entity co-occurrence patterns across 604 seed-associated sources. It is directional cultural research, not a survey panel, follower count, or representative audience measurement.

How can a brand use this sunscreen audience report?

Buyers use it to sharpen influencer discovery, creator shortlists, customer profile work, brand positioning, content strategy, and partnership planning for SPF, skin care, beauty, wellness, retail, and lifestyle brands.

Who should buy the Clean Sun Society audience report?

It is useful for founders, heads of growth, brand marketers, agencies, and fractional CMOs who need to understand where COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation sit culturally, and which tastemaker clusters can carry the category with credibility.

Category Map · COOLA, EltaMD, Supergoop!, Ultra Violette, Vacation

Clean Sun Society

Derm authority, polished errands, SPF status, domestic ease

This audience report maps the influencers, creators, experts, and tastemakers sitting closest to COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation. The shared customer profile is not just sunscreen for the beach. It is SPF as lifestyle infrastructure: clinically informed enough to trust, polished enough to display, and casual enough for the grocery run, school pickup, facial bed, or hotel pool lounger.

The report identifies 250 Influists from 604 seed-associated co-occurrence sources, organized into 9 cultural clusters. Estimated affinity and estimated reach are derived from entity-to-entity co-occurrence patterns, not a survey panel, follower count, or representative audience measurement. Read the numbers as directional signal: who appears culturally near these SPF brands, and what that says about the brand audience they share.

The answer is practical polish. COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation live at the intersection of dermatology, complexion, domestic ease, retail intelligence, wellness discipline, and camera-ready leisure. The full $95 report keeps the complete 250-person list gated, while this summary shows the audience logic, the major influencer categories, and the partnership white space.

Generated by The Influist from anonymized audience co-occurrence data. See our methodology.

250

Influists ranked

Tastemaker clusters

604

Co-occurrence sources

1,670

Avg est. affinity

Affinity, reach, rank and cluster outputs are estimates derived from entity-to-entity co-occurrence data, not a survey panel or audience measurement. Read them as directional cultural-intelligence signal. Inclusion of any person, creator, brand or entity is not an endorsement, affiliation, contact-list entry or suitability guarantee. See our Disclaimer.

Influencers for COOLA, EltaMD, Supergoop!, Ultra Violette and Vacation audiences

Clinical Skin Authority is the proof layer: figures like Savanna Boda make SPF feel like daily health infrastructure, not seasonal beauty.
Polished Domestic Routine, led by signals around Bridget Bahl, places sunscreen inside errands, children, kitchens, hosting, and controlled home life.
Reality Social Gloss brings status chatter through names like Chrishell Stause, making skincare part of a broader conversation about bodies, homes, relationships, and reinvention.
Beauty Craft & Glow, with Charlotte Tilbury as an example, turns protection into finish, tint, texture, and everyday polish.
Retail Intel & Home Finds shows that COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation also compete in the cart, where Target Is Everything makes discovery feel like taste.

Audience overlap: COOLA vs EltaMD vs Supergoop! vs Ultra Violette vs Vacation

COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation share a brand audience built around protected polish. EltaMD supplies the dermatology office signal. Supergoop! makes SPF feel like beauty routine and daily habit. COOLA brings clean lifestyle credibility. Ultra Violette adds elevated skin literacy and cosmetic finish. Vacation turns sun care into leisure language, with wit, nostalgia, and poolside visibility.

The overlap is strongest where clinical reassurance meets social display. This is why dermatologists, estheticians, cosmetic chemists, beauty founders, Bravo personalities, family lifestyle creators, Target scouts, and wardrobe tastemakers all appear in the same cultural orbit. The divergence is tonal rather than categorical: some brands lean more medical, some more cosmetic, some more resort-coded, but the customer profile is the same modern good life: edited, protected, and already in motion.

Best influencer categories for Clean Sun Society

The best influencer categories for COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation sit where clinical skin authority meets polished everyday life. The report maps 9 tastemaker clusters, from dermatologists and estheticians to Target scouts, Bravo personalities, wellness cooks, wardrobe editors, and domestic routine creators.

Polished Domestic Routine

53 influencers · led by Bridget Bahl

Family lifestyle creators, faith-adjacent moms, cleaning-and-organizing personalities, hosting accounts, and routine vloggers sit here. Their role is emotional texture: the sunscreen lives inside school runs, kitchen islands, holiday decor, fertility stories, and the calibrated performance of a calm home.
Reality Social Gloss

29 influencers · led by Chrishell Stause

Bravo personalities, Bachelor-world figures, Selling Sunset realtors, Love Island names, Dancing with the Stars performers, and other unscripted celebrities form the social-gossip layer. They provide parasocial familiarity and beauty-context chatter, making skincare part of a broader status conversation about bodies, homes, relationships, and reinvention.
Clinical Skin Authority

28 influencers · led by Savanna Boda

The core authority system is clinical: dermatologists, cosmetic chemists, aesthetic injectors, plastic surgeons, physician assistants, and estheticians who make skincare feel evidence-led but still aspirational. This cluster reveals an audience that wants sun care validated by white coats, treatment rooms, and ingredient fluency.
Pop Comfort Icons

27 influencers · led by Gray Malin

Actors, comedians, musicians, authors, athletes, podcasters, and nostalgic millennial celebrities sit in this broader entertainment cluster. They are not always beauty authorities, but they create cultural proximity: the recognizable faces, jokes, books, songs, and comeback narratives that make the audience feel plugged into mainstream taste.
Wellness Kitchen Discipline

26 influencers · led by Gracie Norton

Fitness coaches, recipe developers, dietitians, wellness founders, food activists, cookbook authors, and clean-living personalities belong here. The audience’s idea of prevention is broad: sunscreen, protein-forward meals, Pilates bodies, hormone talk, ingredient scrutiny, and the everyday discipline of feeling well-managed.
Beauty Craft & Glow

25 influencers · led by Charlotte Tilbury

These are the makeup artists, beauty founders, product educators, haircare specialists, and cosmetics creators who translate skin literacy into finish, glow, and everyday polish. They give the audience permission to treat protection, complexion, and beauty craft as one continuous routine.
Retail Intel & Home Finds

25 influencers · led by Target Is Everything

This cluster gathers Target scouts, Amazon stylists, Costco curators, deal accounts, product reviewers, and home-finds creators. It shows the audience’s taste for accessible discovery: premium-coded usefulness found in the cart, the link roundup, the organized pantry, and the well-edited bathroom shelf.
Wardrobe Status Signals

25 influencers · led by Tori Gerbig

This cluster is built around outfit influencers, fashion designers, petite and midsize style authorities, luxury-adjacent models, fashion executives, and visual tastemakers. It signals that the audience reads SPF through wardrobe codes: vacation whites, soft glamour, coastal prep, practical elegance, and age-confident dressing.
Founder Media Playbook

12 influencers · led by Maureen Kelly

Founders, editors, brand strategists, business educators, journalists, and entrepreneurial operators define this cluster. It shows a consumer who is unusually fluent in the people behind the product: the CEO, the Vogue editor, the consumer-brand whisperer, the builder explaining how taste becomes a company.

Example Influists in this audience

Influist	Why they matter	Est. affinity	Est. reach
Charlotte Tilbury	British makeup artist and entrepreneur who founded a globally recognized luxury cosmetics brand.	2,278	6.1%
Savanna Boda	Licensed aesthetician and skincare entrepreneur known for acne-safe product recommendations and professional skin treatments.	3,047	3.3%
Maureen Kelly	Founder and CEO of Tarte Cosmetics and co-founder of Finnsul wellness brand.	2,988	3.1%
Dr. Jenny Liu	Board-certified dermatologist creating skincare education content across social media platforms.	3,425	2.8%
Erika Barry	Nurse practitioner and aesthetic injector who educates professionals and shares cosmetic treatment content online.	3,316	2.8%
Target Is Everything	Influencer and content creator sharing the latest Target finds, deals, and new arrivals with a focus on shopping and lifestyle.	2,238	3.1%
Patrick Ta	Vietnamese American celebrity makeup artist and founder of a cosmetics brand.	2,382	2.8%
Lindsey Zubritsky, MD	Board-certified dermatologist and skincare influencer who provides expert advice and product recommendations.	1,861	3.3%
Bobbi Brown	Founder of Jones Road Beauty and renowned makeup artist known for natural makeup looks.	2,136	2.8%
Danessa Myricks	Makeup artist, photographer, educator, and founder of a cosmetics brand.	2,032	2.8%

+ 240 more ranked influencers, with estimated affinity and reach, in the full report.

How to read this report

Estimated affinity indexes how much more strongly an entity co-occurs with COOLA, EltaMD, Supergoop!, Ultra Violette, Vacation's audience than a baseline entity in the dataset, where 100 represents baseline concentration.

100 = baseline · 1,000 ≈ 10× more concentrated · 4,000 ≈ 40× more concentrated

Estimated reach is the share of co-occurrence within mentions of the seed set - how broadly an entity appears across the audience rather than how concentrated it is. Rankings blend affinity and reach to balance differentiated taste with audience breadth.

Figures are built from entity-to-entity co-occurrence patterns, not surveys, panels, or follower counts - read them as directional signal. See the full methodology.

Full report

Unlock all 250 Influists

The complete Clean Sun Society audience report includes every ranked influencer with estimated affinity and reach, the full write-up for each of the 9 clusters, cross-cluster interpretation, the outreach shortlist, and a watermarked PDF.

What's inside

Category Definition
Executive Summary
Cluster Landscape strategic map
Deep dive: Polished Domestic Routine
Deep dive: Reality Social Gloss
Deep dive: Clinical Skin Authority
Deep dive: Pop Comfort Icons
Deep dive: Wellness Kitchen Discipline
Deep dive: Beauty Craft & Glow
Deep dive: Retail Intel & Home Finds
Deep dive: Wardrobe Status Signals
Deep dive: Founder Media Playbook
Recommendations & Takeaways
Appendix: all 250 ranked Influists
Watermarked PDF

$95 · secure checkout via Stripe · instant magic-link access

By getting the report you agree to our Terms and Privacy Policy. Figures are estimates; analysis is automated. Licensed for internal business use only.

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Who uses this

How brands use this report

Founder

Define the customer profile before choosing SPF, beauty, or wellness creators.

Head of growth

Build a sharper influencer list from cultural overlap, not generic category reach.

Agency

Pitch creator strategy for COOLA, EltaMD, Supergoop!, Ultra Violette, Vacation, or adjacent brands.

Fractional CMO

Identify which clusters can carry authority, aspiration, retail behavior, and lifestyle proof.

Your brand

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Map the cultural graph around your own brand - or your whole competitive set. Free preview; Brand Cultural Graph $145 · Category Map $95.

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Frequently asked

What is the audience for COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation?: The shared audience treats SPF as a daily status product, not a beach utility. COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation all sit inside a world of dermatology, beauty maintenance, polished errands, clean recipes, family routines, and camera-ready leisure.
Which influencers and creators overlap with these sunscreen brands?: The report surfaces 250 Influists, meaning influencers, creators, experts, founders, editors, and public figures with estimated cultural proximity to the seed brands. The public page names selected examples, including Savanna Boda, Bridget Bahl, Chrishell Stause, Gracie Norton, Charlotte Tilbury, Target Is Everything, Tori Gerbig, and Maureen Kelly. The full ranked list is gated.
How is this audience overlap calculated?: The report is built from estimated affinity and estimated reach derived from entity-to-entity co-occurrence patterns across 604 seed-associated sources. It is directional cultural research, not a survey panel, follower count, or representative audience measurement.
How can a brand use this sunscreen audience report?: Buyers use it to sharpen influencer discovery, creator shortlists, customer profile work, brand positioning, content strategy, and partnership planning for SPF, skin care, beauty, wellness, retail, and lifestyle brands.
Who should buy the Clean Sun Society audience report?: It is useful for founders, heads of growth, brand marketers, agencies, and fractional CMOs who need to understand where COOLA, EltaMD, Supergoop!, Ultra Violette, and Vacation sit culturally, and which tastemaker clusters can carry the category with credibility.