What is in the Tiny Health, Viome and ZOE audience report?

This audience report maps 250 Influists - influencers, creators, clinicians, educators, and tastemakers - surfaced from 188 seed-associated co-occurrence sources around Tiny Health, Viome and ZOE. The full report keeps the complete list gated, with the public page showing the category logic and sample names.

Who should buy this Precision Gut Wellness influencer report?

It is built for founders, growth leads, agencies, partnership teams, and fractional CMOs who need to understand the brand audience before spending on influencer outreach, creator partnerships, podcast booking, affiliate strategy, or category positioning.

Are the influencer rankings based on followers or audience measurement?

The report reads estimated affinity and estimated reach as directional signals from entity-to-entity co-occurrence patterns around Tiny Health, Viome and ZOE. It is not a survey panel, audience measurement, follower count, or representative sample.

What audience overlap do Tiny Health, Viome and ZOE have?

Tiny Health, Viome and ZOE share a customer profile built around the body as a data-rich ecosystem. The overlap sits in microbiome literacy, metabolic feedback, food-as-input thinking, root-cause medicine, low-tox routines, and domestic wellness with taste.

What types of influencers work for gut health and metabolic wellness brands?

The strongest creator categories include Microbiome & Metabolic Authority, Strength Longevity & Performance, Anti-Inflammatory Recipe Kitchen, Hormones & Female Physiology, Functional Clinics & Root-Cause Medicine, Low-Tox Family & Natural Home, and Skin Longevity & Clean Beauty.

Category Map · Tiny Health, Viome, ZOE

Precision Gut Wellness

Microbiomes, metabolic testing, clean kitchens, root-cause medicine

Tiny Health, Viome and ZOE sit at the center of a new precision gut wellness customer profile. Their shared audience does not treat gut health as a narrow digestion topic. It sees the body as a data-rich ecosystem where microbiomes, glucose curves, inflammation, hormones, sleep, beauty products, and household materials all become inputs to manage.

This audience report maps 250 Influists from 188 seed-associated co-occurrence sources for Tiny Health, Viome and ZOE. Estimated affinity and estimated reach are directional signals derived from entity-to-entity co-occurrence patterns, not a survey panel, follower count, audience measurement, or representative sample. The result is a practical map of the influencers, creators, clinicians, recipe voices, and domestic tastemakers already sitting near this brand audience.

The report answers a buyer’s real question: who has cultural proximity to people interested in microbiome testing, metabolic testing, clean kitchens, low-tox homes, root-cause medicine, and longevity routines? The short answer is not generic wellness. It is a synthesis layer led by people like Tim Spector, Mike Mutzel, Sophie Gastman, Grace Terrell, and Season Johnson - voices who can connect lab literacy to daily rituals without making life feel clinical.

Generated by The Influist from anonymized audience co-occurrence data. See our methodology.

250

Influists ranked

Tastemaker clusters

188

Co-occurrence sources

9,892

Avg est. affinity

Affinity, reach, rank and cluster outputs are estimates derived from entity-to-entity co-occurrence data, not a survey panel or audience measurement. Read them as directional cultural-intelligence signal. Inclusion of any person, creator, brand or entity is not an endorsement, affiliation, contact-list entry or suitability guarantee. See our Disclaimer.

Influencers for Tiny Health, Viome and ZOE audiences

Tiny Health, Viome and ZOE share an audience that treats wellness as an operating system, not a lifestyle mood.
Microbiome & Metabolic Authority is the credibility spine, with Tim Spector making testing, food response, and microbiome literacy legible.
Strength Longevity & Performance expands gut wellness beyond digestion, using voices like Mike Mutzel to connect muscle, glucose, energy, and lifespan.
Anti-Inflammatory Recipe Kitchen and Low-Tox Family & Natural Home turn the science into grocery behavior, pantry choices, and household procurement.
The sharper edge is Health Sovereignty & Public Dissent, where institutional mistrust sits beside a real appetite for interpretation, testing, and personal control.

Audience overlap: Tiny Health vs Viome vs ZOE

Tiny Health, Viome and ZOE share a brand audience that wants the body to feel measurable without making life smaller. Tiny Health pulls the map toward microbiome development, family health, and early-life inputs. Viome adds test-led personalization, gut intelligence, and food-as-medicine logic. ZOE brings metabolic feedback, glucose response, and evidence-led eating into a more mainstream premium wellness frame.

The overlap is strongest where scientific fluency meets domestic practice. This audience wants credible explainers, root-cause clinicians, recipe creators, hormone educators, strength coaches, and low-tox operators who can translate lab language into breakfast, supplements, cookware, skincare, and the weekly shop. Where the brands diverge is tone: Tiny Health feels family-system oriented, Viome feels deeper diagnostic, and ZOE feels more public-facing, metabolic, and food-culture fluent.

Best influencer categories for Precision Gut Wellness

The best influencer categories for the Tiny Health, Viome and ZOE audience are not generic wellness lanes. They are the tastemaker clusters where microbiome science, metabolic testing, clean kitchens, root-cause medicine, hormones, low-tox homes, and longevity performance become one operating system.

Strength Longevity & Performance

42 influencers · led by Mike Mutzel

Exercise scientists, strength coaches, hybrid athletes, longevity trainers, bone-health specialists, and biohacking operators define this lane. The signal is practical performance, with muscle, glucose stability, mobility, and aging treated as connected systems.
Microbiome & Metabolic Authority

34 influencers · led by Tim Spector

The core authority system: gut scientists, nutrition academics, metabolic-health authors, and food-as-medicine doctors. This cluster shows an audience that wants wellness to arrive with biomarkers, mechanistic explanations, and a credible translation layer for daily eating.
Anti-Inflammatory Recipe Kitchen

34 influencers · led by Sophie Gastman

Healthy recipe developers, plant-forward cooks, gluten-free bakers, nutritionist cookbook authors, and family-meal creators belong here. They convert the microbiome and metabolic thesis into the most repeatable arena of all: the home kitchen.
Somatics & Nervous-System Repair

30 influencers · led by Lauren Roxburgh

Fascia educators, somatic practitioners, yoga teachers, nervous-system coaches, breathwork guides, therapists, and spiritual self-repair voices occupy this space. They give the audience a language for regulation, embodiment, chronic pain, stress, and emotional patterning.
Gardened Domestic Taste

28 influencers · led by Holly Owens

Garden designers, interiors creators, visual artists, fashion stylists, textile makers, travel-lifestyle voices, and soft domestic tastemakers belong here. This cluster widens the map beyond protocols, showing the same audience’s taste for cultivated homes, natural materials, and editorial calm.
Functional Clinics & Root-Cause Medicine

26 influencers · led by Season Johnson

Practitioners, naturopaths, functional physicians, biological dentists, chiropractors, detox specialists, and chronic-illness educators sit here. Their presence reveals a strong appetite for root-cause frameworks, especially when conventional medicine feels too narrow or too slow.
Hormones & Female Physiology

22 influencers · led by Grace Terrell

Menopause doctors, hormone dietitians, fertility specialists, pelvic-health clinicians, and midlife women’s health educators form a major tastemaker cluster. The audience reads female physiology as a precision category, not a lifestyle afterthought.
Low-Tox Family & Natural Home

14 influencers · led by Claudia Keener Gilani

Low-tox educators, crunchy-family voices, natural-remedy parents, product-swap curators, pet-health specialists, and clean-home operators sit in this cluster. It points to wellness as procurement discipline: what enters the pantry, bathroom cabinet, nursery, and laundry room matters.
Skin Longevity & Clean Beauty

11 influencers · led by Jena Covello

Dermatologists, facialists, estheticians, skincare founders, holistic beauty educators, and anti-aging creators make up this cluster. Skin is treated less as surface image than as inflammation signal, endocrine clue, and visible longevity marker.
Health Sovereignty & Public Dissent

9 influencers · led by Sayer Ji

Health-freedom advocates, vaccine skeptics, policy dissenters, contrarian doctors, documentary filmmakers, and adjacent political commentators belong here. This is the audience’s sharper edge: institutional mistrust, personal sovereignty, and public argument around health authority.

Example Influists in this audience

Influist	Why they matter	Est. affinity	Est. reach
Tim Spector	One of the world's most cited scientists and a leading expert on the gut microbiome.	17,405	7.4%
Grace Terrell	Holistic nutritionist based in Miami specializing in metabolism and hormone health.	13,622	4.3%
Lauren Roxburgh	Fascia medicine educator and author who teaches embodiment, body intelligence, and somatic healing.	14,818	3.7%
Federica Amati	Nutritionist, author, and head nutritionist at ZOE known for her science-based approach to diet and metabolic health.	26,108	2.7%
Ansku Kangas	Holistic physical therapist and somatic practitioner specializing in chronic pain and nervous system recovery.	20,612	2.7%
Sayer Ji	Health freedom advocate, founder of GreenMedInfo.com, and chairman of Global Wellness Forum.	20,612	2.7%
Sophie Gastman	Registered nutritionist and cookbook author who promotes intuitive eating and cultural food inclusion online.	10,544	3.7%
Maria Nova	Clinical nutritionist and recipe creator sharing gluten-free, whole food recipes for healthy eating.	18,649	2.7%
Season Johnson	Wellness advocate and pediatric cancer support founder who promotes holistic healing through nutrition and lifestyle changes.	9,969	3.7%
Dr. Charlie Fagenholz	Doctor of chiropractic and functional medicine practitioner creating educational health content and selling membership programs.	8,584	4.3%

+ 240 more ranked influencers, with estimated affinity and reach, in the full report.

How to read this report

Estimated affinity indexes how much more strongly an entity co-occurs with Tiny Health, Viome, ZOE's audience than a baseline entity in the dataset, where 100 represents baseline concentration.

100 = baseline · 1,000 ≈ 10× more concentrated · 4,000 ≈ 40× more concentrated

Estimated reach is the share of co-occurrence within mentions of the seed set - how broadly an entity appears across the audience rather than how concentrated it is. Rankings blend affinity and reach to balance differentiated taste with audience breadth.

Figures are built from entity-to-entity co-occurrence patterns, not surveys, panels, or follower counts - read them as directional signal. See the full methodology.

Full report

Unlock all 250 Influists

The complete Precision Gut Wellness audience report includes every ranked influencer with estimated affinity and reach, the full write-up for each of the 10 clusters, cross-cluster interpretation, the outreach shortlist, and a watermarked PDF.

What's inside

Category Definition
Executive Summary
Cluster Landscape strategic map
Deep dive: Strength Longevity & Performance
Deep dive: Microbiome & Metabolic Authority
Deep dive: Anti-Inflammatory Recipe Kitchen
Deep dive: Somatics & Nervous-System Repair
Deep dive: Gardened Domestic Taste
Deep dive: Functional Clinics & Root-Cause Medicine
Deep dive: Hormones & Female Physiology
Deep dive: Low-Tox Family & Natural Home
Deep dive: Skin Longevity & Clean Beauty
Deep dive: Health Sovereignty & Public Dissent
Recommendations & Takeaways
Appendix: all 250 ranked Influists
Watermarked PDF

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By getting the report you agree to our Terms and Privacy Policy. Figures are estimates; analysis is automated. Licensed for internal business use only.

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Who uses this

How brands use this report

Founder

Define the real customer profile before choosing influencers, creators, podcasts, or partnerships.

Head of growth

Find tastemaker clusters with cultural proximity to Tiny Health, Viome and ZOE audiences.

Agency strategist

Build briefs around audience affinity instead of generic wellness demographics.

Fractional CMO

Sharpen positioning across gut health, metabolic testing, clean kitchens, and root-cause medicine.

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Frequently asked

What is in the Tiny Health, Viome and ZOE audience report?: This audience report maps 250 Influists - influencers, creators, clinicians, educators, and tastemakers - surfaced from 188 seed-associated co-occurrence sources around Tiny Health, Viome and ZOE. The full report keeps the complete list gated, with the public page showing the category logic and sample names.
Who should buy this Precision Gut Wellness influencer report?: It is built for founders, growth leads, agencies, partnership teams, and fractional CMOs who need to understand the brand audience before spending on influencer outreach, creator partnerships, podcast booking, affiliate strategy, or category positioning.
Are the influencer rankings based on followers or audience measurement?: The report reads estimated affinity and estimated reach as directional signals from entity-to-entity co-occurrence patterns around Tiny Health, Viome and ZOE. It is not a survey panel, audience measurement, follower count, or representative sample.
What audience overlap do Tiny Health, Viome and ZOE have?: Tiny Health, Viome and ZOE share a customer profile built around the body as a data-rich ecosystem. The overlap sits in microbiome literacy, metabolic feedback, food-as-input thinking, root-cause medicine, low-tox routines, and domestic wellness with taste.
What types of influencers work for gut health and metabolic wellness brands?: The strongest creator categories include Microbiome & Metabolic Authority, Strength Longevity & Performance, Anti-Inflammatory Recipe Kitchen, Hormones & Female Physiology, Functional Clinics & Root-Cause Medicine, Low-Tox Family & Natural Home, and Skin Longevity & Clean Beauty.