Who is this pickleball audience report for?

This CRBN Pickleball, Franklin Sports, JOOLA Pickleball, Paddletek and Selkirk audience report is for teams buying influencer partnerships, creator seeding, athlete collaborations, club programming, event concepts, or customer research in modern pickleball and competitive recreation.

Does the report include a pickleball influencer list?

The gated report includes 250 Influists - influencers, creators, athletes, coaches, media figures, instructors, and lifestyle accounts - organized into 10 cultural clusters. The public page shows the story. The full list stays inside the paid report.

Where does the audience overlap data come from?

It maps estimated affinity and estimated reach from entity-to-entity co-occurrence patterns across seed-associated sources. It is not a survey panel, audience measurement, follower count, or representative sample. Treat the numbers as directional cultural signal.

What creator categories matter for CRBN Pickleball, JOOLA Pickleball and Selkirk audiences?

The clearest clusters are Pro Pickleball Circuit, Paddle Instruction & Gear Clinics, Paddle Social & Event Energy, MLB Icons & Diamond Fandom, Diamond Skill & Show Labs, Suburban Utility & Home Finds, and Performance Wellness & Longevity.

How would a brand use this $95 audience report?

A founder, head of growth, agency strategist, or fractional CMO can use it to choose credible creators, brief clinics and drops, build weekend programming, understand brand audience overlap, and avoid paying for names with weak cultural proximity.

Category Map · CRBN Pickleball, Franklin Sports, JOOLA Pickleball, Paddletek, Selkirk

Modern Paddle Club

Pickleball authority, baseball fluency, training culture, suburban leisure

This audience report maps the influencers and creators with cultural proximity to CRBN Pickleball, Franklin Sports, JOOLA Pickleball, Paddletek and Selkirk. The shared customer profile is not casual backyard pickleball. It is the new competitive-recreation class: players who treat paddle sport as a club sport with better gear, better reps, coaching authority, bracket culture, and weekend plans built around competitive play.

The report identifies 250 Influists from 229 seed-associated co-occurrence sources and organizes them into 10 cultural clusters. All estimated affinity and estimated reach figures are directional signals derived from entity-to-entity co-occurrence patterns, not a panel, survey, audience measurement, or follower count. The result is a practical audience overlap read for brands that need to know which athletes, creators, coaches, media figures, and lifestyle tastemakers already sit near the CRBN Pickleball, Franklin Sports, JOOLA Pickleball, Paddletek and Selkirk cultural orbit.

The strongest finding is simple: Modern Paddle Club believes the good life is earned through better routines. Pickleball authority comes first, with Riley Newman, Allyce Jones, and the pro circuit setting the tone. Around that center sit baseball mechanics, training culture, suburban leisure, recovery rituals, comic relief, and social-event energy. The full $95 report keeps the complete 250-person list gated, but this page shows the audience logic behind it.

Generated by The Influist from anonymized audience co-occurrence data. See our methodology.

250

Influists ranked

Tastemaker clusters

229

Co-occurrence sources

17,900

Avg est. affinity

Affinity, reach, rank and cluster outputs are estimates derived from entity-to-entity co-occurrence data, not a survey panel or audience measurement. Read them as directional cultural-intelligence signal. Inclusion of any person, creator, brand or entity is not an endorsement, affiliation, contact-list entry or suitability guarantee. See our Disclaimer.

Influencers for CRBN Pickleball, Franklin Sports, JOOLA Pickleball, Paddletek and Selkirk audiences

Pro Pickleball Circuit is the authority engine, with Riley Newman anchoring a serious-player world built on skill, tours, titles, and gear legitimacy.
Paddle Instruction & Gear Clinics shows why this brand audience buys through coaching, specs, drills, mobility, and repeatable improvement, with Allyce Jones as the practical proof point.
MLB Icons & Diamond Fandom and Diamond Skill & Show Labs explain the baseball overlap: Javier Báez and Duke Baxter bring hand speed, mechanics, repetition, and showmanship into the paddle frame.
Paddle Social & Event Energy turns pickleball into calendar behavior, where Kaitlyn Kerr (The Pickleball Chick) helps translate competition into outfits, mixers, clips, and court-side identity.
Suburban Utility & Home Finds and Performance Wellness & Longevity reveal the buyer psychology: the same person wants a better paddle, a smarter cooler, a booked court, and a body that can keep playing.

Audience overlap: CRBN Pickleball vs Franklin Sports vs JOOLA Pickleball vs Paddletek vs Selkirk

CRBN Pickleball, Franklin Sports, JOOLA Pickleball, Paddletek and Selkirk share an audience that sees paddle sport as performance equipment plus social fluency. CRBN Pickleball and Selkirk sit closest to the premium serious-player signal. JOOLA Pickleball adds pro-circuit credibility and competitive polish. Paddletek reinforces the established paddle-specialist lane. Franklin Sports broadens the map toward accessible equipment, family play, baseball familiarity, and suburban recreation.

The audience overlap is strongest where competitive authority meets practical utility. These brands do not simply share people interested in pickleball. They share a brand audience that wants clinics, ladders, drops, paddle comparisons, recovery habits, and a social calendar where play is visible. The divergence is useful: CRBN Pickleball, JOOLA Pickleball, Paddletek and Selkirk help define the serious court identity, while Franklin Sports keeps the category connected to family sport, baseball grammar, and everyday household adoption.

Best influencer categories for Modern Paddle Club

The best influencer categories for this audience are not generic sports creators. They are the clusters where pickleball authority, baseball fluency, gear education, social play, suburban utility, and functional wellness meet.

Pro Pickleball Circuit

56 influencers · led by Riley Newman

The center of gravity is the professional pickleball circuit: PPA, APP, MLP, national champions, rising prospects, and former tennis players who have crossed into the sport. This cluster signals that the audience wants legitimacy from the court first, with pro play acting as the authority system for taste, gear, and technique.
MLB Icons & Diamond Fandom

46 influencers · led by Javier Báez

Baseball appears as the audience’s parallel sports language, especially MLB stars, retired icons, prospects, team accounts, and franchise nostalgia. The connection is cultural proximity: hand-eye skill, equipment rituals, stat fluency, and a shared appreciation for technique under pressure.
Paddle Instruction & Gear Clinics

34 influencers · led by Allyce Jones

This group covers coaches, instructors, chiropractors, trainers, gear reviewers, facility operators, and drill accounts whose value is practical improvement. It reveals an audience that buys through instruction: technique, paddle specs, mobility, footwork, and repeatable habits matter as much as star power.
Paddle Social & Event Energy

20 influencers · led by Kaitlyn Kerr (The Pickleball Chick)

Pickleball is also entertainment here: rave events, memes, funny match clips, personality-led commentary, lifestyle posts, and community-first creators. This cluster shows the sport becoming a social identity, not just an athletic activity.
Values Media & Comic Relief

19 influencers · led by danny G

This final cluster contains comedians, musicians, motivational speakers, Christian authors, civic commentators, history accounts, dating coaches, and self-improvement voices. It shows a taste for personality-led media with clear values, humor, discipline, and a preference for creators who make their worldview legible.
Individual Sport Prestige

18 influencers · led by Andre Agassi

Beyond pickleball and baseball, the audience still recognizes individual-sport prestige: tennis champions, golfers, Olympians, bodybuilders, and other solo-performance figures. These names function as durable excellence cues, connecting paddle sport to a broader fantasy of disciplined, technical mastery.
Sports Desk & Arena Names

17 influencers · led by Hannah Johns

This cluster gathers the wider sports desk: broadcasters, analysts, sports-media hosts, basketball and football personalities, team owners, league builders, and gaming-adjacent sports figures. It gives the audience a mainstream sports-news layer around the more specialized paddle obsession.
Suburban Utility & Home Finds

14 influencers · led by Costcofam4u

The suburban lifestyle cluster includes Costco and Target finders, lawn-care accounts, home decorators, family creators, youth-sports parents, comfort-food cooks, and approachable adventure or lifestyle voices. It grounds the audience in everyday household optimization: value, convenience, family logistics, and a polished version of practical living.
Diamond Skill & Show Labs

13 influencers · led by Duke Baxter

Separate from celebrity baseball, this cluster is about development and showmanship: hitting coaches, pitching mechanics educators, infield specialists, bat reviewers, performance labs, Savannah Bananas-style entertainers, and baseball breakdown creators. It points to a practical, drill-minded audience that likes sports knowledge when it feels usable.
Performance Wellness & Longevity

13 influencers · led by Natalee Chiodo (Dance Remix Nat)

This is the body-maintenance layer: mobility coaches, sports-performance trainers, longevity doctors, biohackers, dermatology educators, hormone and metabolism coaches, high-protein recipe creators, and active-aging voices. The audience’s wellness interest is not soft escapism, it is functional upkeep for staying competitive longer.

Example Influists in this audience

Influist	Why they matter	Est. affinity	Est. reach
Riley Newman	Professional pickleball player competing on the PPA Tour and representing the Brooklyn Pickleball Team.	46,765	7.0%
Anna Bright	Professional pickleball player ranked number two in the world with multiple PPA tour titles.	42,868	8.7%
Jill Braverman	Professional pickleball player and two-time national champion on the APP World Tour.	45,930	6.5%
Catherine Parenteau	Professional pickleball player from Canada competing on the PPA Tour with multiple titles.	42,198	9.2%
Collin Johns	Professional pickleball athlete and co-founder of pickleball facilities and coaching platforms.	46,440	5.7%
Tyson McGuffin	Professional pickleball player and multiple-time PPA tour champion, known for competitive singles play.	39,040	7.4%
Allyce Jones	Professional pickleball player and coach with a background as a former high school teacher and coach.	40,919	6.1%
Zane Navratil	Professional pickleball player and podcast host who shares training tips and competitive insights.	40,919	6.1%
Ben Johns	Professional pickleball player and top-ranked athlete dominating the sport worldwide.	32,151	12.7%
Dekel Bar	Professional pickleball player ranked in the top 10 on the PPA tour.	44,207	4.8%

+ 240 more ranked influencers, with estimated affinity and reach, in the full report.

How to read this report

Estimated affinity indexes how much more strongly an entity co-occurs with CRBN Pickleball, Franklin Sports, JOOLA Pickleball, Paddletek, Selkirk's audience than a baseline entity in the dataset, where 100 represents baseline concentration.

100 = baseline · 1,000 ≈ 10× more concentrated · 4,000 ≈ 40× more concentrated

Estimated reach is the share of co-occurrence within mentions of the seed set - how broadly an entity appears across the audience rather than how concentrated it is. Rankings blend affinity and reach to balance differentiated taste with audience breadth.

Figures are built from entity-to-entity co-occurrence patterns, not surveys, panels, or follower counts - read them as directional signal. See the full methodology.

Full report

Unlock all 250 Influists

The complete Modern Paddle Club audience report includes every ranked influencer with estimated affinity and reach, the full write-up for each of the 10 clusters, cross-cluster interpretation, the outreach shortlist, and a watermarked PDF.

What's inside

Category Definition
Executive Summary
Cluster Landscape strategic map
Deep dive: Pro Pickleball Circuit
Deep dive: MLB Icons & Diamond Fandom
Deep dive: Paddle Instruction & Gear Clinics
Deep dive: Paddle Social & Event Energy
Deep dive: Values Media & Comic Relief
Deep dive: Individual Sport Prestige
Deep dive: Sports Desk & Arena Names
Deep dive: Suburban Utility & Home Finds
Deep dive: Diamond Skill & Show Labs
Deep dive: Performance Wellness & Longevity
Recommendations & Takeaways
Appendix: all 250 ranked Influists
Watermarked PDF

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By getting the report you agree to our Terms and Privacy Policy. Figures are estimates; analysis is automated. Licensed for internal business use only.

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Who uses this

How brands use this report

Founder

Find credible pickleball influencers and creators before spending on seeding, clinics, or club partnerships.

Head of growth

Compare CRBN Pickleball, Franklin Sports, JOOLA Pickleball, Paddletek and Selkirk audience overlap for acquisition strategy.

Agency

Build creator shortlists across pro pickleball, instruction, baseball mechanics, social events, wellness, and suburban lifestyle.

Fractional CMO

Turn the customer profile into messaging, drops, ladders, recovery rituals, and weekend programming.

Your brand

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Frequently asked

Who is this pickleball audience report for?: This CRBN Pickleball, Franklin Sports, JOOLA Pickleball, Paddletek and Selkirk audience report is for teams buying influencer partnerships, creator seeding, athlete collaborations, club programming, event concepts, or customer research in modern pickleball and competitive recreation.
Does the report include a pickleball influencer list?: The gated report includes 250 Influists - influencers, creators, athletes, coaches, media figures, instructors, and lifestyle accounts - organized into 10 cultural clusters. The public page shows the story. The full list stays inside the paid report.
Where does the audience overlap data come from?: It maps estimated affinity and estimated reach from entity-to-entity co-occurrence patterns across seed-associated sources. It is not a survey panel, audience measurement, follower count, or representative sample. Treat the numbers as directional cultural signal.
What creator categories matter for CRBN Pickleball, JOOLA Pickleball and Selkirk audiences?: The clearest clusters are Pro Pickleball Circuit, Paddle Instruction & Gear Clinics, Paddle Social & Event Energy, MLB Icons & Diamond Fandom, Diamond Skill & Show Labs, Suburban Utility & Home Finds, and Performance Wellness & Longevity.
How would a brand use this $95 audience report?: A founder, head of growth, agency strategist, or fractional CMO can use it to choose credible creators, brief clinics and drops, build weekend programming, understand brand audience overlap, and avoid paying for names with weak cultural proximity.